How to Lease Apartments | Understand What Renters Are Searching For

Do you want to know how to lease apartments? 9 out of 10 renters look for apartments using Google. When they make a search, they type in queries related to what they’re looking for. It could be “luxury apartments in irving”, “denver apartments”, or “westside apartments atlanta”. These are keywords.

When it comes to how to lease apartments, keywords lay the foundation for your Google marketing campaigns. If you use the right keywords for your campaigns, you will be attracting the right type of renter and lead them to tour the community and signing a lease. If not, you will be wasting all your time, money, and effort.

Keyword research sets the stage for your success in all things Google and apartment marketing. This involves more than just looking for search terms to use in a campaign.

Effective keyword research is also about understanding how apartment search terms match with the intent of renters, the type of units you want to lease, and the prospective residents budget.

How to Lease Apartments

If you want to know how to lease apartments, you should not start a digital marketing or SEO campaign until you know which keywords to target for your apartment community. Determining the ideal keywords requires research and hard-data, not guesses. Think of it this way: targeting the wrong keywords is like putting the wrong lease prices on your website. Instead of getting calls from hot, qualified potential new residents you get interested people that can’t afford to live at the community at best, or no interest at all.

Knowing what renters are searching for in your market is critical and even better you want to know how many people are searching each keyword per month.

Let’s take a look at people searching for a luxury apartment in San Francisco. An easy one to guess right? Wrong. Would you have guessed that 32 times more people search for “luxury apartments san francisco” than “luxury apartments for rent in san francisco”?

This a massive difference when you want to know how to lease apartments, imagine if 32 times more people called your leasing office? For example, you get 18 calls a day currently, by simply ranking for a different search term your calls skyrocket to 576 calls per day! The only difference is the keyword your website ranks for.

This is why we rank our clients for the 15 most searched keywords in their market and we don’t guess at what renters are searching for with do a deep analysis of Google and we don’t charge for our keyword research. Even if you do business with someone else we want you to know the keywords renters are searching for as it is critical to your success. Call us today at 888-683-5885 or email me: m.easton@multifamilytraffic.com and we will run your research for free.

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