SEO for apartments

Apartment marketing can be tricky, especially when it comes to lease ups. An apartment lease up is the
most critical time for any new apartment community. This make or break moment sets the stage for the
property in terms of occupancy, budgets and the properties reputation in the community

As the best apartment SEO company in the United States, MultiFamily Traffic is no stranger to apartment
marketing when it comes to lease ups. Below are 3 tips on how you can use Google to make sure
your apartment community website is drawing in massive amounts of high quality renters and your
lease up is completed ahead of schedule and under budget.

The Difference between High Target and High Traffic Keywords

High Target Keywords are the keywords that most match your community. Things like “Luxury Apartments
near the beach in Costa Mesa”

High Traffic Keywords are the keywords that most match what the greatest number of renters are
searching for. Things like “Apartments in Costa Mesa”

How to use Google AdWords to Lease Apartments

AdWords (Google AdWords) are a great way to drive renters to your new apartment community during a
lease up. AdWords is an advertising service offered by Google for apartment communities wanting to
display ads for their units on Google and its advertising network. The AdWords program enables the
property or management company to set a budget for apartment advertising and only pay when people
click the ads. The ad service is largely focused on keywords. The drawback is it is very easy to blow
through your entire apartment marketing budget if you are not watching what you are doing. The best
thing to control your spend and achieve maximum occupancy is to focus your Google AdWords campaign
on the high target keywords described above.

How to use Organic Search to Lease Apartments.

Organic search is what normally comes to mind when you think about renters finding an apartment on
Google. Organic listings are the natural free listings that appear in Google’s search results. MultiFamily
Traffic helps by placing our clients’ communities at the top of Google search so that as renters in the
area search for an apartment they find your apartment website, call the leasing and schedule a tour to
sign a lease. In general, we want to rank your community for the high traffic keywords mentioned above
to bring you the greatest amount of calls into the leasing office. Because you are not paying per click like
with AdWords and the traffic is free we will put you in the best position to dominate the market and
flood the leasing office with calls.