3 Things to know about Apartment Marketing and Apartment Lease-Ups

Apartment marketing can be tricky, especially when it comes to lease ups. An apartment lease up is the most critical time for any new apartment community. This make or break moment sets the stage for the property in terms of occupancy, budgets and the properties reputation in the community.

As the best apartment SEO company in the United States, MultiFamily Traffic is no stranger to apartment marketing when it comes to lease ups. Below are 3 tips on how you can use Google to make sure your apartment community website is drawing in massive amounts of high quality renters and your lease up is completed ahead of schedule and under budget.

First off, what are keywords? Keywords are what potential renters are typing into Google as the search for apartments in your city. They are also ideas and topics that define what your apartment community is all about. In terms of apartment SEO, they’re the words and phrases that prospects looking for an apartment enter into search engines, also called “search queries.” Things like “Apartments in Boulder, CO” or “Luxury Apartments in Costa Mesa, CA”

Why are apartment search keywords important?

Apartment search keywords are important because they are the link between what renters are searching for and the type of apartments that your community has available. This is especially important when you are marketing apartments in a new lease up community that the public knows very little about.

Your goal in ranking your apartment website on Google is to drive organic traffic to your apartment website from the search engine result pages (SERPs) organic traffic is FREE and you do not need to pay-per-click like you do with paid ads.

The keywords you choose to rank your apartment community are critical because you want the perfect balance giving you the highest number of calls into the leasing office but only from the right type of renter. If you are marketing a new luxury community you do not want calls for “no credit check” or “affordable apartments”.


  1. The Difference between High Target and High Traffic Keywords

High Target Keywords are the keywords that most match your community. Things like “Luxury Apartments near the beach in Costa Mesa”

High Traffic Keywords are the keywords that most match what the greatest number of renters are searching for. Things like “Apartments in Costa Mesa”


  1. How to use Google AdWords to Lease Apartments

AdWords (Google AdWords) are a great way to drive renters to your new apartment community during a lease up. AdWords is an advertising service offered by Google for apartment communities wanting to display ads for their units on Google and its advertising network. The AdWords program enables the property or management company to set a budget for apartment advertising and only pay when people click the ads. The ad service is largely focused on keywords. The drawback is it is very easy to blow through your entire apartment marketing budget if you are not watching what you are doing. The best thing to control your spend and achieve maximum occupancy is to focus your Google AdWords campaign on the high target keywords described above.


  1. How to use Organic Search to Lease Apartments.

Organic search is what normally comes to mind when you think about renters finding an apartment on Google. Organic listings are the natural free listings that appear in Google’s search results. MultiFamily Traffic helps by placing our clients’ communities at the top of Google search so that as renters in the area search for an apartment they find your apartment website, call the leasing and schedule a tour to sign a lease.  In general, we want to rank your community for the high traffic keywords mentioned above to bring you the greatest amount of calls into the leasing office. Because you are not paying per click like with AdWords and the traffic is free we will put you in the best position to dominate the market and flood the leasing office with calls.


Lead generation is the cornerstone of apartment marketing and a critical component of your property because without calls coming into the leasing office, how can you rent apartments?

MultiFamily Traffic Apartment SEO provides managers the lowest cost of lease acquisition for the multifamily industry.

For help with your apartment lease up or apartment marketing in general call us now at 888-683-5885.