AdWords (Google AdWords or PPC) is an advertising service by Google for apartment communities like your wanting to display ads on Google and its advertising network. The AdWords program enables you to set a budget for advertising and only pay when renters click the ads. MultiFamily Traffic will assign a dedicated of AdWords analyst to your property to design and implement an end-to-end Google AdWords (Pay-Per-Click PPC) campaign. Ads and spend will be monitored on a daily basis. The ad campaign will take into account the type of units your community has available and the days and time the leasing office wants the phone to ring. The key benefits of a MultiFamily Traffic managed PPC Campaign are:
- Phones in the leasing office will begin ringing on day #1
- No work needed on your part or the property managers.
- Professional analysis and ad design
- Lower price paid per ad than if you negotiated with Google on your own
- Weekly reports on spend and success
Google AdWords is the single greatest apartment marketing opportunity available to management companies that need to generate the highest-quality, cost-efficient leads ready to lease their vacant units. MultiFamily Traffic professionally manages hundreds of properties AdWords account for management companies like Gables Residential, RAM, Cottonwood Residential, Absolute, AIMCO and more. Time after time we have helped apartment communities by managing an end-to-end AdWords campaign to boost their profile online, generate high-quality traffic to their website, and ultimately to produce new leases for their community. We are so good at this that not only does our management fee pay for its self but each property saves thousands by MultiFamily Traffic negotiating on their behalf with Google for the price per ad click. If you have 20 units available, even if you have 220 units available we can use Google AdWords to get them leased right now.
AdWords is certainly a tricky and often difficult tool to use effectively without overspending by thousands of dollars. MultiFamily can do it all for you for only $495 a month and we will make a minimum of twice our management fee back to you in cost savings with Google. The precision with which MultiFamily Traffic will use Google AdWords to target only the best, most qualified leads is without parallel in apartment marketing. There simply isn’t another online marketing source that combines precision and cost-effectiveness in the way that the combo of Google and MultiFamily Traffic does.